I was so excited when I saw these stocks! Unfortunately you can’t see the word ‘free’ that clearly in this picture of free range beef stock that I took a few weeks ago on 12/5/2012. It was taken in a very popular independant supermarket in the Adelaide suburb of Norwood. I think it is the first time I’ve ever seen ‘free range’ and ‘beef’ so clearly on a product.

On the back of the packaging is a website where you can go to find out the provenance of the ingredients : thestockmerchant.com.au. The producers of this product also have a blog to further communicate their values to consumers. As well as free range beef stock, they have stocks with free range chicken and sustainable crab, among others.


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