Food lables convey a lot of information. As well as basic descriptions of the food itself, they contain nutritional data, information on where the food originated and increasingly they provide information on the way the food was produced. Food manufacturers are responding to consumer interest in ethical food choices by telling the ‘story’ of the food on the label.
We are interested in how these stories are being told, what information is being communicated through the label and what assumptions are being made about the consumer’s understanding of food production.
The purpose of this blog is to provide an online archive of the labels that we find interesting. In particular we are interested in labels that address ethical issues in food production such as animal welfare, the use of technology in food production and environmental sustainability.
These issues are the focus of our research. More information on our group at the University of Adelaide and our contact details can be found here.
We would welcome contributions to this blog. If you have images of food labels that you are willing to share please contact us.
This blog is maintained by Dr Heather Bray. All images contributed by Dr Heather Bray unless indicated otherwise.